The Appearance
1996•40 min
Ratings temporarily unavailable. Too many requests right now, back soon.
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Director: Harun Farocki
Where to watch
Not available on streaming in your region.
